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point to point™
Crafting
creative, feasible and sustainable strategies
While many not-for-profits invest time and energy in strategic planning,
many do not always achieve a clear strategic vision. Despite best
intentions, many strategic plans translate to little action, evoke
little inspiration and are simply catalogued in an institution’s
planning archives. Point to Point™ takes you beyond the typical
three ring binder that sits on the shelf.
Point to Point™ is a strategic planning process that yields
innovative and feasible results, forges broad-based commitment from
internal and external constituents and inspires action. Cambridge
Hill’s Point to Point™ strategic planning process has
been developed specifically for not-for-profits including universities,
colleges, cultural institutions and health care organizations. Cambridge
Hill consultants understand and value a not-for-profit organizations’
need to balance its mission with market realities.
Key Components
- Synthesize
existing "in-house" information to create a snapshot
of the organizations current situation, i.e. programs, services,
infrastructure, finances
- Using a
variety of techniques, gather and analyze information from external
constituents such as clients, funders, partners, Board members
and policy makers
- Conduct
an external analysis of relevant environments to identify key
opportunities, challenges and discontinuities
- Utilize
outside experts beyond typical podium speeches and panels in a
way that forces the collective institution to think expansively
about possible strategic directions
- Develop
a focused and limited number of strategic goals that are widely
supported and build on the strengths of an organization's culture
- Establish
agreed-to criteria and processes for identifying, reviewing, and
prioritizing strategic decisions
Point to Point™ yields an easily understood and clear strategic
vision, surfaces the "real" criteria for success, builds
knowledge across the institution and sustains on-going support when
commitment and interest typically wanes. Ultimately, it integrates
key strategic decisions across functions within the organization.
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