a united way
Situation: To solidify a recent merger of two United
Way Associations, there was a need to utilize a dynamic strategic
planning process that would result in a clear and compelling mission,
key strategic directions and goals and alignment among a wide range
Result: To address this need, CHP worked with the
United Way to design and implement a strategic planning process.
Cambridge Hill conducted a comprehensive set of interviews with
key stakeholders including agencies and partners, Board and staff.
In addition, consultants analyzed and integrated a number of research
reports about donor interests, regional demographic trends and community
service needs. This information was used to develop a briefing document
to provide an accurate and objective "snapshot" of the
current situation and future challenges. With the briefing document
in hand, over 100 individuals convened for a one-day forum to discuss
the future direction of this United Way. Central to this forum was
the involvement of five outside experts who served as "provocateurs"
and "thought leaders" in order to expand the thinking
of the United Way stakeholders. Following the forum, consultants
worked with UW Board and staff to develop strategic directions accompanied
by three-year goals. The directions and goals reflect the collective
perspectives from the wide range of stakeholders.
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